The Accredited in Medical Sales (AMS) program is a comprehensive sales education program designed to make healthcare distributor and manufacturer sales reps more knowledgeable and successful. The training program is used by HIDA’s national, regional and local distributor members, and by manufacturers who sell through distribution.
This nationally recognized program offers the only series of courses designed to prepare candidates to earn the AMS designation, an elite industry certification held by more than 1,800 healthcare sales professionals establishing their level of competence as medical products sales professionals.
Achieving AMS accreditation shows your customers and your company that you have the comprehensive knowledge required in today’s changing healthcare environment.
“The value offered to us from HIDA allows each of our team members to become the ‘trusted advisor’ our customers are looking for.”
Eddie Garro, MHRD, AMS
Associate Manager, Training & Development
The AMS Sales Training Program and AMS accreditation will benefit healthcare distributor and manufacturer sales representatives including those who call on:
In the field or on the phone: The program is designed to be applicable to all salespeople, including both field representatives and inside sales.
Rookies and veterans: The program includes courses that get your rookies off to a great start, but also covers cutting-edge topics that keep your veterans ahead of the latest healthcare trends.
Training resource for other roles: The comprehensive AMS library is also extremely valuable as a training resource for:
History: The AMS Program was introduced with the brand name “ADVANCE Sales Training” in 1988. A committee of industry leaders from distributor and manufacturer companies developed the original core curriculum based on a consensus that successful healthcare sales reps needed a strong foundation in selling skills, account and territory management, customer knowledge, anatomy, and knowledge of the distribution business.
New course development: AMS courses are developed by the HIDA Educational Foundation. Some courses or sections are written by industry experts and others are developed by Foundation staff members. New courses are reviewed by experts from member companies to ensure their accuracy and relevance.
Updates: AMS courses are updated regularly. Curriculum components are added or deleted based on the changing healthcare environment, product innovations, technology advances, and other changes. To ensure that every course stays on the cutting edge of accuracy, input from administrators and users is strongly encouraged. If you find a course, section, test question, or statement in a course that needs correction or updating, please contact the Foundation at firstname.lastname@example.org.
To become AMS-accredited, you must pass a comprehensive exam based...[more]
AMS is sold as a license to HIDA member companies. To obtain access...[more]
Our team will be happy to provide instructions! Contact us...[more]
While the exam format is always multiple choice, content is...[more]
Each course takes about an hour of reading or studying. The suggested pace of a course every 1-2 weeks..[more]
AMS accreditation is active for at least one year after the date when you pass the AMS exam. After that...[more]
Absolutely! As an AMS licensee, you are authorized to repurpose...[more]
To learn more about the AMS Sales Training Program or to purchase an AMS license, contact our education specialist:
Senior Manager, Member Relations