Elizabeth Hilla
Sr. Vice President, HIDA
Executive Director, HIDA Educational Foundation

Working With GPOs: Insights for Healthcare Manufacturers and Distributors


Understanding healthcare group purchasing organizations is important to your sales success, whether or not your organization contracts with GPOs. In this webinar, learn how group purchasing impacts not only hospital systems but also the vast non-acute arena. HIDA will share information about:

  • Why GPO contracting is complicated, and what you really need to know
  • Who the key players are and how they relate to each other
  • How providers aggregate purchasing through regional and specialty groups
  • Why it’s critical to evaluate potential contract opportunities, and what to look for
As a bonus, you will hear about the 30+ GPOs participating in the Reverse Expo at HIDA’s 2017 Streamlining Healthcare Conference and Executive Business Exchange.
Course Format:  Webinar
Length:  Audio run time is 37:54
Recorded On: 7/19/2017

About the Presenter


Elizabeth Hilla is the executive director of the HIDA Educational Foundation, an affiliate of the Health Industry Distributors Association. The Foundation is devoted to education and research that increases efficiency and effectiveness within the healthcare supply channel. Hilla is also responsible for HIDA’s “Streamlining Healthcare” campaign to support the value of distribution. Hilla’s areas of expertise include healthcare supply chain models, manufacturer-distributor relationships, and distribution sales strategies. She graduated summa cum laude from Florida State University with a degree in communications.