Understanding healthcare group purchasing organizations is important to your sales success, whether or not your organization contracts with GPOs. In this webinar, learn how group purchasing impacts not only hospital systems but also the vast non-acute arena. HIDA will share information about:
Elizabeth Hilla is the executive director of the HIDA Educational Foundation, an affiliate of the Health Industry Distributors Association. The Foundation is devoted to education and research that increases efficiency and effectiveness within the healthcare supply channel. Hilla is also responsible for HIDA’s “Streamlining Healthcare” campaign to support the value of distribution. Hilla’s areas of expertise include healthcare supply chain models, manufacturer-distributor relationships, and distribution sales strategies. She graduated summa cum laude from Florida State University with a degree in communications.