David Forbes, MBA
Program Director, Healthcare Supply Chain Collaborative

Strategic Account Management: Collaborating With Supply Chain Decision-Makers

Account and sales managers are uniquely positioned to leverage an unexpected ally in promoting their product: health system supply chain team members. In this webinar you’ll be exposed to strategies on how to engage health system sourcing, supply chain operations, and value analysis departments in getting your product into the hands of end-users. Topics include:

  • Understanding how sourcing teams prioritize contract sources
  • Tapping into value analysis staff as a channel to clinician users
  • Assisting supply chain operations in the implementation of your product
Course Format:  Recorded Webinar
Length:  Audio run time is 46:20
Recorded On: 5/29/2020

About the Presenter

David Forbes served as the Director, Value Analysis, and Director, Contracting Services, for Mercy Health Services, an IDN based in Baltimore, Maryland, after spending time in both supply chain consulting and residential home building. David leverages this provider- and industry-based experience in his current role at HIDA leading efforts in pricing accuracy, supply chain visibility, and e-commerce/digital strategy. He holds a BS in Business from Miami (OH) University and an MBA from Loyola University Maryland.