Selling To The C-Suite Healthcare Executive

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If you want to become a long-term strategic partner to your key customers, you need to build relationships at the top. In this session, former IDN C-suite executive Mark Dixon will provide first-hand guidance on how to get to the C-suite and what to do once you’re there.

• How decision-making often works in large healthcare provider organizations
• What C-suite executives think about suppliers and salespeople – and how to change those negative impressions
• Why it’s critical to think like an economic buyer
• When you need to access the C-suite, and when you don’t