Elizabeth Hilla
Senior Vice President, HIDA
Executive Director, HIDA
Educational Foundation

Leveraging Distributor-Manufacturer Partnerships to Grow Diagnostics Sales


If your company uses distributors to reach lab customers, this webinar is for you. Join Elizabeth Hilla, Executive Director of the HIDA Educational Foundation and HIDA Senior Vice President, to discuss how the most successful diagnostic product manufacturers work with their distributor partners to multiply their sales reach and effectiveness.


You'll gain insights on:
  • Trends creating opportunities for diagnostics sales
  • The volume-to-value shift and why it’s elevating the importance of diagnostics
  • The role of distribution in reaching and servicing lab customers across healthcare settings
  • Getting more sales support from your distributor partners
Course Format:  Webinar
Length:  Audio run time is 39:43
Recorded On: 1/8/2018

About the Presenter


Elizabeth Hilla is executive director of the HIDA Educational Foundation, an affiliate of the Health Industry Distributors Association. The Foundation is devoted to education and research that increases efficiency and effectiveness within the healthcare supply channel. Hilla is also responsible for HIDA’s “Streamlining Healthcare” campaign to support the value of distribution. Hilla’s areas of expertise include healthcare supply chain models, manufacturer-distributor relationships, and distribution sales strategies. She graduated summa cum laude from Florida State University with a degree in communications.