Jan Beery
President & CEO
KBK Communications

How To Educate And Sell The Way Customers Want To Research And Buy

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Jan Beery, President & CEO, KBK Communications, walks through the five step process of the buyer's journey and highlights the importance of digital transformation. By the end of this session, we will:

  • Understand the process customers typically follow prior to making an online purchasing decision
  • Identify tools, techniques, and skills to help you influence the customer at each stage of the process
  • Utilize market research to assess target demographics, market conditions, and competition for your online business
Course Format:  Recorded Webinar
Length:  Audio run time is 25:46
Recorded On: 9/17/2021