How Salespeople Can Use E-Commerce Insights To Delight Customers

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Sales reps sometimes view e-commerce as a threat – something that could eventually replace their role as the primary interface with the customer. But other reps see digital tools as a competitive advantage, a way to find and close profitable sales opportunities. In this session, find out how the most successful reps are embracing digital technology and using it to make themselves irreplaceable.

• How insights gleaned from e-commerce data can help reps match customers with the products and solutions they want most
• What data about customer “personas” can tell you about their buying patterns
• Why customers want a digital connection with your company as well as a personal one – and how that benefits you as the sales rep