Elizabeth Hilla
Sr. Vice President, HIDA
Executive Director, HIDA Educational Foundation

Elevating Your Value With Healthcare Customers

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Success in healthcare sales – or any type of business – depends on connecting the products, expertise, and services you offer to your customers’ biggest challenges. In this session, we’ll talk about:

  • The biggest issues your healthcare customers are facing today
  • Using well-informed questions to uncover needs
  • Tying your sales message directly to those needs, deepening the relationship with the customer, and growing your business
Course Format:  Recorded Webinar
Length:  Audio run time is 48:49
Recorded On: 2/2/2017

About the Presenter

Elizabeth Hilla is the executive director of the HIDA Educational Foundation, an affiliate of the Health Industry Distributors Association. The Foundation is devoted to education and research that increases efficiency and effectiveness within the healthcare supply channel. Hilla is also responsible for HIDA’s “Streamlining Healthcare” campaign to support the value of distribution. Hilla’s areas of expertise include healthcare supply chain models, manufacturer-distributor relationships, and distribution sales strategies. She graduated summa cum laude from Florida State University with a degree in communications.