Brent Petty
Former System Vice President, Supply Chain
Wellmont Health System
Gary Gustafson
Preferred Marketing Programs

Collaborating With Providers In A Value-Based Healthcare Model

If you’re a supplier looking to establish, strengthen, and maintain relationships with hospitals and health systems in today’s value-based healthcare environment, you must truly understand your customer’s strategic priorities. In this webinar, discover what your customers really want you to know about their current environment and their challenges so that you can help them achieve their goals. The presenters, both healthcare supply chain veterans, will help you and your team navigate the levels of decision-making within the hospital or IDN, from the C-suite to service-line leadership and beyond. You’ll gain insights on:

  • Hospitals and health systems’ strategic goals and needs beyond price
  • Value analysis: the supply chain science of the future
  • The “Cost, Quality & Outcomes (CQO)” movement, and how to demonstrate your product’s cost-quality impact
  • Strategies for making your offering a priority for your health system customer
Course Format:  Recorded Webinar
Length:  Audio run time is 48:34
Recorded On: 11/13/2018

About the Presenters

Brent Petty joined the consulting field in 2015 after serving 12 years as System Vice President, Supply Chain for Wellmont Health System, Kingsport, TN. Brent served as 2015 Chairman of the Board of the Association for Healthcare Resource Materials Management. (AHRMM). He earned his professional designation as a Certified Materials Resource Professional (CMRP) through the AHA Certification Center, a division of the American Hospital Association.

Gary Gustafson is President of Preferred Marketing Programs, a consulting and training company. Prior to PMP, he founded and managed the Association of National Account Executives (ANAE). Gary has an extensive background in sales management, marketing, and national accounts with major medical device companies. He served a two-year term on the Board of Directors of the Healthcare Industry Supply Chain Institute (HISCI).