Selling to Home Care Agencies: 3 Things You Need To Know

With in-home personal care services growing rapidly to meet the demand of the baby boom generation, home care providers offering these services could be a significant sales opportunity. Before you talk with these providers, it is important to understand this unique industry and the valuable services home care organizations provide, who the purchasing decision-makers are, and their priorities.

In this webinar, Phil Bongiorno, Executive Director of the Home Care Association of America, a national trade association based in Washington, DC representing home care provider organizations will discuss:

Value of home care in the health care continuum and beyond
Determine how you can differentiate yourself in the market considering your product and services offerings
Structuring partnerships with the home care provider industry

Course Format:
Length: Audio run time is 39:42
Recorded On: 3/14/2018

About the Presenter

Phil Bongiorno joined the HCAOA in January of 2014 as the new Executive Director. He serves as the chief staff executive for the HCAOA responsible for the association’s overall operations. In his 20 year career in association management, Phil has represented a number of associations with a concentration on health and disability issues. Phil most recently served as the Director of Government Relations for The Society of Thoracic Surgeons. In his spare time, Phil is a marathon runner and has completed the Marine Corps Marathon 14 times.