How To Educate And Sell The Way Customers Want To Research And Buy

Log in to view the webinar or take the test. Presentation starts at time marker 1:54.

Jan Beery, President & CEO, KBK Communications, walks through the five step process of the buyer's journey and highlights the importance of digital transformation. By the end of this session, we will:

• Understand the process customers typically follow prior to making an online purchasing decision
• Identify tools, techniques, and skills to help you influence the customer at each stage of the process
• Utilize market research to assess target demographics, market conditions, and competition for your online business