Best-In-Class Key Account Management In Medtech
Medtech companies selling into hospital organizations face challenges effectively navigating procurement processes that are increasingly scaled, sophisticated, and centralized. Understanding the priorities and strategic objectives of these complex customers, particularly in relation to the products and services you provide, is critical to building a successful partnership. In this webinar, we will discuss a range of considerations for developing a successful key account management strategy:
- Understanding how hospital systems are evolving
- Describing the foundational elements of a strong key account management capability
- Exploring the impact that growth within your biggest customers can deliver