Rebecca Gecan
Account Manager
KBK Communications

Nicole Fassl
Social Media Manager
KBK Communications


Social Media: Are You Reaching the Right Prospects?


As a sales rep or sales manager, building a strong social media presence for your healthcare business can help position you as an industry expert and trusted resource. But, where do you start? What social platforms are viable to your business? Most importantly, where do you find and reach the right prospects? Sure, you can build a huge following with the multitude of people on social media, but are any of them bringing you or your business value? Join this AMS webinar with social media and inbound marketing experts Nicole Fassl and Rebecca Gecan of KBK Communications to learn:

  • Which social media platforms work best for your business
  • How to find and reach out to valuable prospects
  • What to post, when and where
  • How to track your results
Course Format:  Webinar
Length:  Audio run time is 49:55
Recorded On: 9/1/2016

About the Presenters


Rebecca Gecan is the Account Manager for KBK Communications, a digital marketing agency that helps healthcare manufacturers, distributors and service providers attract, convert, close and delight customers by becoming their trusted resource. Through her role as account manager, Rebecca is responsible for working with customers to develop inbound marketing strategies involving SEO, content and educational resources, social tactics, branding and messaging delivered through a variety of media, to drive web traffic and capture sales qualified leads. Previous to her role with KBK Communications, Rebecca was Marketing Communication Manager for Bovie Medical Corporation, a manufacturer of electrosurgical equipment. Rebecca was responsible for marketing initiatives related to distribution and alternate site. At Bovie, Rebecca was the recipient of the Bovie’s BEST award, recognizing her as a key contributor to the company’s mission and vision.


Nicole Fassl is the Social Media Manager at KBK Communications. She implements “the science of social” for KBK Communications’ clients, helping them increase leads and grow revenue by attracting and engaging prospects through social media including Twitter, Facebook, LinkedIn, Pinterest, and other channels. She is certified in Inbound Marketing through Hubspot, a software platform that helps companies attract social media visitors and convert leads to customers.