Selling to Home Care Agencies: 3 Things You Need To Know
With in-home personal care services growing rapidly to meet the demand of the baby boom generation, home care providers offering these services could be a significant sales opportunity. Before you talk with these providers, it is important to understand this unique industry and the valuable services home care organizations provide, who the purchasing decision-makers are, and their priorities.
In this webinar, Phil Bongiorno, Executive Director of the Home Care Association of America, a national trade association based in Washington, DC representing home care provider organizations will discuss:
- Value of home care in the health care continuum and beyond
- Determine how you can differentiate yourself in the market considering your product and services offerings
- Structuring partnerships with the home care provider industry