Elizabeth Hilla
Sr. Vice President, HIDA
Executive Director, HIDA Educational Foundation

Selling Through Distributors


If your company uses distributors to connect with healthcare customers, this webinar is for you. Join Elizabeth Hilla, Executive Director of the HIDA Educational Foundation and HIDA Senior Vice President, to discuss how the most successful manufacturers work with their distributor partners to multiply their sales reach and effectiveness.

  • A better understanding of how distributors work, and how to work with them
  • Insights on how to get more sales support from your distributor partners
  • Ideas on how a distributor rep's tenure impacts their willingness to work with you -- especially on new product introductions
  • New ways to adapt your sales approach to the distributor's needs and mindset
Course Format:  Webinar
Length:  Audio run time is 48:49
Recorded On: 2/2/2017

About the Presenter


Elizabeth Hilla is the executive director of the HIDA Educational Foundation, an affiliate of the Health Industry Distributors Association. The Foundation is devoted to education and research that increases efficiency and effectiveness within the healthcare supply channel. Hilla is also responsible for HIDA’s “Streamlining Healthcare” campaign to support the value of distribution. Hilla’s areas of expertise include healthcare supply chain models, manufacturer-distributor relationships, and distribution sales strategies. She graduated summa cum laude from Florida State University with a degree in communications.