Integrating Social Media into Your Marketing Plan
Today’s world revolves around social media, real time news, and access to a target audience. Social Media, in particular, has become a powerful business tool, as an extension of the sales team. It’s readily available to everyone when and where they want information. What’s more? It’s free. Social media is changing how companies can interact with their customers. While it may seem simple, integrating social media into your marketing plan goes way beyond setting up a Facebook, LinkedIn or Twitter account and posting a couple times a week.
Join this HIDA webinar with Jan Beery, President of KBK Communications to learn what it takes to:
- Identify the right platform
- Build your social company page
- Create a social strategy
- Target your customers
- Discover who your competitors are (and why it matters)
- Use the tools to help manage social platforms
- Develop content around your buyer’s journey
- Develop social protocols for your sales team