Maura Halligan
Healthcare Sales Expert
25 years experience in consulting, general management and sales management

How to Make an Effective Executive-level Presentation


It's your big chance – a meeting with an important decision-maker in a target account. You've done your homework on the strategic issues impacting this customer. Now it's time to prepare for the sales call. In this session, learn to apply your knowledge and skills to make a successful executive-level presentation.

This recorded webinar covers:

  • Preparation: why it's so critical to get it right the first time
  • Do's and don'ts when talking to the C-suite
  • Aligning your company's resources to reach large accounts
  • Communicating value to the executive-level customer
Course Format:  Webinar
Length:  Audio run time is 55:50
Recorded On: 11/11/2014

About the Presenter


Maura began her sales career with what is now Roche’s Diabetes Products sales division. As a sales manager, Maura led teams at both Roche and then at Baxter’s Dade division to 1st place positions. From 1991 to 1994 Maura was the General Manager for the New York division of Critical Care America, a home infusion company. In addition to managing sales, marketing, and operations at Critical Care, she negotiated the company’s largest hospital joint venture.

Since 1994, Maura has been a performance development consultant focusing on sales and management skills for a variety of major corporations such as Bayer, Quidel, Siemens Diagnostics, GE Healthcare, GE Commercial Finance, Zurich Insurance and the Health Industry Distributors Association. Maura’s varied background in device, capital equipment, and services has greatly enhanced her ability to design and deliver successful “real world” sales and sales management training.