Maura Halligan
Healthcare Sales Expert
25 years experience in consulting, general management and sales management

How Today’s Healthcare Executive Perceives Value


Today's financially pressured healthcare customers expect more value from vendors than ever before. Designed to help sales professionals speak the language of today’s economically focused decision-makers, this webinar focuses on how to match your value to your customer’s needs. Topics cover:

  • What is value
  • Differing views of value from stakeholders
  • How to define your value
  • Why it’s critical to bring data
  • How healthcare decision-makers perceive the sources of information
Course Format:  Webinar
Length:  Audio run time is 48:47
Recorded On: 9/15/2014

About the Presenter


Maura began her sales career with what is now Roche’s Diabetes Products sales division. As a sales manager, Maura led teams at both Roche and then at Baxter’s Dade division to 1st place positions. From 1991 to 1994 Maura was the General Manager for the New York division of Critical Care America, a home infusion company. In addition to managing sales, marketing, and operations at Critical Care, she negotiated the company’s largest hospital joint venture.

Since 1994, Maura has been a performance development consultant focusing on sales and management skills for a variety of major corporations such as Bayer, Quidel, Siemens Diagnostics, GE Healthcare, GE Commercial Finance, Zurich Insurance and the Health Industry Distributors Association. Maura’s varied background in device, capital equipment, and services has greatly enhanced her ability to design and deliver successful “real world” sales and sales management training.