Lisa Rose
Regional VP of Sales
The Brooks Group
Russ Sharer
Director of Sales Effectiveness
The Brooks Group

How To Use A Customer-Centric Approach To Increase Sales Revenue


In a world where the buyer is in control, happy customers are the secret to growth. In fact, the probability of selling to an existing, happy customer is up to 14 times higher than the probability of selling to a new customer. Satisfied customers can also be a valuable source of referrals to the sales team. How can sales and customer service professionals implement a customer-centric approach to delight customers, grow customer loyalty, and differentiate their company from the competition? Join this AMS webinar with sales effectiveness experts Lisa Rose and Russ Sharer to learn:

  • What a customer-centric approach in today’s selling environment looks like
  • The questioning strategy that will allow you to uncover a customer’s wants and needs
  • How to align the sales and customer service departments in your organization
  • Ways to adapt to a customer’s communication style to be more effective
Course Format:  Webinar
Length:  Audio run time is 48:34
Recorded On: 10/18/2018

About the Presenters


Lisa Rose has passion for helping managers develop a unique, motivational sales culture in their organizations. She can drive sales managers who merely put out day-to-day fires to flourish into visionaries who can motivate their team and generate results for their sales organizations.


Russ Sharer combines 30+ years in B2B Sales and Marketing with his in-depth facilitation experience to connect the dots for program participants with a practical, easy-to-learn approach. Russ is passionate about helping people maximize their strengths and improve their performance on the job..