Gina M. Smith, CMRP, AMS
Director, Business Development/Research & Analytics
Health Industry Distributors Association

Justin Waters
Manager, Research & Analytics
Health Industry Distributors Association

Acute Care Market Dynamics: Insights From Supply Chain Executives


HIDA’s Research & Analytics team surveyed 125 hospital supply chain executives to get an in-depth look at their growth strategies for this coming year. Learn in this 60-minute webinar how your customers plan to balance meeting patient needs and financial targets:

  • Hear how demand has trended over the past year, and what executives expect to see going forward
  • See how distribution is helping executives control costs through supply chain innovation
  • Hear how healthcare systems approach distribution across care settings

About the Presenters


Gina Smith has 25 years’ experience in healthcare with more than 20 of those in supply chain management. She joined HIDA in 2014 and directs the development of industry-specific tools for members and associates to attain operational and strategic objectives. Gina rose to director of marketing at a Midwestern IDN responsible for physician relations, occupational health clinical delivery, and new sales. During her leadership, Gina led the system to its first certification by the American Osteopathic Hospital Association.


Following this, Gina spent 15 years at HPS, Inc., a regional GPO working on both local and regional contract management and sales as well as implementing the Novation portfolio and the MedAssets program with her customer base. As implementation administrator there, she drove contract compliance among new customers in 14 states, created an intranet training site for GPO sales representatives, and spearheaded a new pricing accuracy and revenue reconciliation project.


Using the Premier contract portfolio, Gina developed a GPO affiliate sponsorship program for Adventist HealthCare. The program was sold to National Capital Area Shared Services, a division of the 50-plus-year-old Hospital Council of Greater DC, where Gina became a business development consultant. Gina is accredited by the American Hospital Association as a Certified Materials and Resources Person (CMRP), and she is Accredited in Medical Sales (AMS) by the HIDA AMS Sales Training Program.

Justin Waters is HIDA’s Manager of Research & Analytics, and works primarily on HIDA’s Market Pulse, and Market Report publications. He has worked with HIDA for 4 years. Prior to this, he spent 4 years as a logistician for the U.S. Army.